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Each day, or at least a few times each week a business owner calls our office for help. Our inside sales team asks what caused the reach out to us. "Sales are spiraling down and I need to do something." is the reply.
The market, except for all but niche markets, is slow. New orders trickle in and new leads are hard to get. The business owner can take advantage of a slow down to build and improve sales processes. And then when business turns up again, the company gains.
Supporting existing clients, always important, has taken on new focus. Losing customers now, when new customer flow does not shore up losses, hurts. Supporting customers better may force small, medium business to a Customer portal or standardized support process. CRM is the framework for this.
DataForceCRM delivers a Customer Support portal to customers. This portal, a platform for self service support, is tied to Accounts, contacts, and even opportunities and products. Support queries are auto routed and solutions to customer needs create a FAQ for reuse. The FAQ becomes a Support knowledge base feeding customer inquiries to the Support portal.