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They try to profile their customers. They believe they need to learn
about what the customer does what he likes what hobbies he has. Or more
granular, what has the customer bought in the past. I remember the
Swimming with Sharks by McKay. He has a hundred item profile list of to
get to know his customers or to get to know Jack.
Customer complaints are serious business. It is far easier to keep a
customer than to prospect, nurture and win a new customer. And if your
new business process is working, and customers are coming in the door
while others are leaving just makes growth and profits hard.
Leading etailers like PC Connection and Fingerhut have built
fabulous websites and strong mind share with customers. The websites
are attractive, easy to use and put detailed product information right
on your desktop. This foundation which supports this website success
has been built brick by brick with powerful customer and data
management tools.
DataForceCRM How to Guide
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Date:
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